For this brief we were tasked to take an original packaging from an existing range of products and improve the design. For my brief I decided to choose the seasoning range from Tesco. I thought the existing design had a reasonable and working standard of packaging which was making it easy to identify to the customer, however it was lacking the creativity and effort. So my job when redesigning was to keep it identifiable but also make it a product that was pleasing to look at and encourage a customer to inspect. I went for a minimal approach, removing any unnecessary colours that would clash with the colour of the contents, this was so the contents of the seasoning itself could make up for the colour while the actual packaging only used white.